Cloud computing technology has reshaped the landscape of hospitality. In an industry once dominated by wealthy international chains, the cloud has levelled the playing field. Today, independent properties have access to the same powerful management tools that were once only within reach of the evolved brands. Not only has the cloud enabled properties around the world to enter and compete in global markets, it is also helping them lower management expenses and increase operational efficiency.
Today, the question is no longer whether hoteliers should adopt the cloud, but rather how the platform can help hotels improve various aspects of running their business. Cloud-based services are rapidly displacing conventional systems at all levels, from consumer to management. Software-as-a-service (SaaS), infrastructure-as-a-service (IaaS), and platform-as-a-service (PaaS) are becoming increasingly popular subscription choices for a number of businesses.
Awareness about big data is growing fast as more hotels begin to see the merits of uncovering patterns in hospitality trends, thereby enabling them to personalize the guest experience better and build brand loyalty. Studying spending trends, competitor pricing, average market RevPAR (revenue per available room) and other metrics allows revenue managers to take better pricing decisions and determine whether their rates are too high or too low in a given scenario. For instance, a hotel experiencing full occupancy by selling its rooms below the average market rate could actually be earning less than a competing property, with 90% occupancy, selling its rooms at the right price. With hotels and the industry generating massive amounts of data, the only viable storage option will be the cloud. Cloud storage isn’t just practical and cost-effective, it’s also secure.
Let’s take a closer look at how exactly big data can help hotels.
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